Introducing the Oro Alexander Collections Program

At Oro Alexander, we believe in the power of storytelling through design.

A well-composed collection tells a story—through shape, texture, and tone. It brings cohesion to showcases, creates visual rhythm, and invites customers into a world of style that feels considered and complete.

As curators of fine jewelry, we design with intention—offering not just beautiful pieces but cohesive assortments that work together across form and function. Our collections help our partners stay fresh and forward-thinking, making it easier to keep cases exciting and customers engaged.

Featured is a glimpse into four of our signature looks.

Two Collection Packages

We’re excited to introduce two collection package formats, each designed to offer flexibility while anchoring your assortment with pieces that perform:

Essentials Package
A concise curation of 4–5 foundational pieces from each collection. These are the versatile staples—easy to merchandise, proven to sell, and perfect for introducing a new story into your store.

Signature Package
An expanded edit of 8–10 pieces that builds on the Essentials, offering greater range in silhouette, stone size, and price point. Ideal for fuller displays and deeper storytelling.

Launching with Four Core Collections

We’re proud to launch this program with four distinct offerings—each one thoughtfully developed to tell a unique story and serve a specific merchandising purpose. These initial collections lay the foundation for what’s to come, offering depth, versatility, and visual impact across a range of styles and price points.

And this is just the beginning. We’ll continue to introduce new collections each season—keeping your assortment fresh and giving your customers something new to discover, time and again.

Looking Ahead

This program reflects our ongoing commitment to helping our partners succeed—not just through beautiful product, but through thoughtful curation, design storytelling, and seasonal momentum. We look forward to growing together as we continue to introduce new collections, deepen relationships, and bring meaningful newness to your showcases all year long.

Support That Goes Beyond the Product

We’ve built the Oro Alexander Collections Program not only to offer compelling, story-driven assortments—but to support our retail partners in bringing them to life.

From marketing assets to reorder tools, we provide resources that make each launch easier to sell, simpler to merchandise, and more impactful in-store. Whether you’re starting with a few key styles or committing to a full expression, our flexible packages come with increasing levels of value-added support.

Every Collection Package comes with built-in support to help you merchandise, sell, and succeed.

As your commitment grows, so does our support.

👉 Ask your sales rep for the full list of perks included in our Essentials and Signature packages.