In the last 20 years, there has been a significant shift in values and aesthetics. Though in the past, there have always been segments of the population that have valued naturalism, minimalism and/or a bohemian approach to life, the large majority of couples approaching marriage aspired to have more traditional relationships, where celebrating culture, family, luxury, and abundance, played a central role.


Today, the ordinary relationship looks quite different. This shift is best exemplified by present-day weddings. The days of the extravagant indoor marriage events are less customary. From eco-friendly outdoor redwood weddings, to bohemian farm weddings, to nautical and minimalist beachside weddings, today’s marriage ceremonies are striving to be authentically intimate, yet chic, versions of traditional matrimony.

Our brand aspires to synergize with these new elements of inspiration.



Several generations, engagement jewelry designs have represented beauty, loyalty, luxury, and sophistication. Today it represents even broader reemerging values of authenticity, warmth, and uniqueness. Love in Blue’s designs are created with present-day couples in mind, seeking an everlasting representations of their evolved ideas of union and love.